Marketing Educational Programs through Technology and the Right Philosophies

This article uses a real case to illustrate that marketing educational programs through technology is affected by one’s philosophies positively or negatively, depending on the philosophies adopted. Seven philosophies are discussed in relationship to marketing educational programs via technology. Connections between the seven philosophies and different types of universities/colleges are drawn. Future research directions also revolve around marketing educational programs, Web 2.0 technologies and one’s philosophies. It is recommended that universities/colleges seriously consider hiring those administrators who have adopted the right philosophies as the wrong philosophies will work against the mission of certain academic departments, hence the whole university or college.